29 Jul 2019
Red Bull Project Pro
We’re super “Stoked” to have worked on Red Bull Project Pro, a messenger bot experience that lets you get expert training tips from professional athletes, featuring 2019 Cricket World Cup champ Ben Stokes.
Project Pro offers you a month of exclusive content from six pro athletes on everything from nutrition to mental preparation to strength and conditioning, plus exclusive videos providing a never-seen-before look into their lives as they train each day at the highest level.
The athletes you can learn from are:
- Ben Stokes (Cricket)
- Jack Nowell (Rugby)
- Lucy Charles (Triathlon)
- Maddie Hinch (Hockey)
- Billy Morgan (Snowboarding)
- Shauna Coxsey (Climbing)
We worked with Red Bull to create 6 stories for each athlete, brought to life via some clever AI chatbot technology to get you inspired to take your training to the next level.
Edit: the Red Bull Project Pro messenger bot activation ran for 3 months July - Sept 2019, for more information visit www.redbull.com/gb-en/projects/project-pro