08 Apr 2020

A new platform for YOTEL

This week we’re proud to announce the launch of the new YOTEL international website platform + booking experience www.yotel.com.

YOTEL disrupt the world of hospitality through people, technology and design. With Catch’s track record in using technology and design to create customer-centric digital experiences, it was a natural fit for YOTEL to select Catch after a competitive pitch process to design and build a new web platform.

The new platform will support the brand’s global ambitions of having 60 hotels open or in development by 2025.

Visit www.yotel.com and book your next trip. You can read our case study here.

If you’re interested in how Catch can help your brand better connect with your customers, increase conversion, or even help you navigate your PMS decision, please get in touch.

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11 Nov 2020

Helping UK SMEs unlock the value of digital advertising

Today in collaboration with our client IAB UK, we've launched a tool to help UK SMEs unlock the value of digital advertising for their brand, products and services in order to drive more sales, raise awareness of their company and help them succeed.

In June 2020 IAB UK published a research piece "Powering Up". Drawing on evidence from nearly 1,200 UK SMEs, "Powering Up" explores how small businesses are using digital advertising, where they feel it excels and where more support is needed from the digital industry to help the market’s recovery in the wake of COVID-19.

Powering Up: Helping UK SMEs unlock the value of digital advertising

The tool was born out of one of the core pieces of feedback the research found being that SMEs need a tailored, interactive experience to help them discover why digital advertising is effective for reaching their customers and building brands.

The tool has two primary objectives:

Encourage SMEs who currently don’t invest in digital advertising to take their first steps
Empower SMEs who already spend on digital advertising to discover new channels and to use it more effectively

We continue to work with IAB UK on a rich roadmap of feature improvements for their website.

To find out more about the SME Tool, visit www.iabuk.com/poweringup/tool