29 Jul 2019

Red Bull Project Pro

We’re super “Stoked” to have worked on Red Bull Project Pro, a messenger bot experience that lets you get expert training tips from professional athletes, featuring 2019 Cricket World Cup champ Ben Stokes.

Project Pro offers you a month of exclusive content from six pro athletes on everything from nutrition to mental preparation to strength and conditioning, plus exclusive videos providing a never-seen-before look into their lives as they train each day at the highest level.

The athletes you can learn from are:

  • Ben Stokes (Cricket)
  • Jack Nowell (Rugby)
  • Lucy Charles (Triathlon)
  • Maddie Hinch (Hockey)
  • Billy Morgan (Snowboarding)
  • Shauna Coxsey (Climbing)

We worked with Red Bull to create 6 stories for each athlete, brought to life via some clever AI chatbot technology to get you inspired to take your training to the next level.

Edit: the Red Bull Project Pro messenger bot activation ran for 3 months July - Sept 2019, for more information visit www.redbull.com/gb-en/projects/project-pro

05 Feb 2019

A new generation of students

This week we launched the first phase of the brand new University of Salford website.

The website is part of a large digital transformation project currently being undertaken by the University of Salford, with Catch working as their digital partner to help transform their public facing website to meet the needs of a new generation of students.

In this first phase a brand new course finder to improve the user experience for current and prospective students finding out about the University’s offering.

This project presented the ideal opportunity to audit content and improve the user experience across the site. With so many facets of the University managing disparate sections of the site, thousands of unique pages had been created using multiple content management systems and microsites. 

The previous site was very organisation-centric so the new site presented the chance to move to a more user-centred experience. In order to gather requirements from both the University’s internal stakeholders and the students’ perspective, a huge amount of user research was undertaken to inform the UX, including interviews and workshops. We also collected feedback from the previous site to highlight areas of improvement, in addition to new feature requests and suggestions.

This MVP site launch is just beginning and we’ll continue to deliver updates throughout 2019 against our roadmap, with exciting new features, always based on our users’ feedback. 

Visit https://beta.salford.ac.uk/ to see the work in action.
 

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