30 Nov 2018

Data driven personalisation

As Acquia partners, we’ve worked with their Lift product for several of our clients, employing the platform in different ways.

Acquia Lift allows us to gather the insights we need to create and deliver targeted, in-context experiences that drive engagement, conversion, and loyalty.

Our most recently launched project (now live in beta) leverages and extends Lift and Content Hub to provide a truly personalised browsing experience for Institute of Physics members.

IOP’s personalised platform

Using the Content Hub component of Lift, we syndicate content from a range of the IOP’s digital properties, all built on different platforms. As Lift only accepts content from Drupal sources, we created a Drupal-based proxy - called CHAP (Content Hub API Proxy) - which passes the content up to the Content Hub platform for syndication. 

That content is then displayed alongside on-site content on the IOP’s new web platform (designed and built by Catch). There, members can log in and - using our simple onboarding process combined with the all-new global taxonomy we devised - personalise their experience with the IOP.

See Acquia Lift for The Institute of Physics at http://beta.iop.org, or get in touch with us to learn more about how we can deliver targeted, in-context experiences that drive engagement, conversion, and loyalty for you.

04 Apr 2018

Fan-first launch for Watford FC

We're excited to announce that we've just launched Watford FC's new website.

www.watfordfc.com is the culmination of fan input over the past few months which has resulted in a complete overhaul of the Premier League side's new site.

After listening to the fans' desire to have news, news and more news (!) first, we've reimagined the site to give them what they want, on demand. We've already had some great feedback, and are looking forward to the site playing its part in keeping Hornets fans informed and entertained for the rest of the season.

Read our full case study here.

Come on you 'orns!

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