04 May 2018

#GoTBot chatbot awards

Winter is coming, and we're buzzing from our recent awards success.

Our friendly Game of Thrones Facebook Messenger chatbot was designed to help guide fans through the series and we couldn’t be more chuffed that it’s been recognised for it’s innovation and creative use of AI technology. 

GoTBoT has won numerous awards and commendations including;

Shorty Awards
- Silver Award in the "Humour Category"
- "Audience Award", a real honour to get this one

Social Buzz Awards
- Commendation for "Best Use of a Chatbot"

DADI Awards
- Commendation for "Viral Campaign"
- Commendation for "In-House Campaign"

In a world of direwolves, white walkers and dragons, there’s one thing missing: bots! Meet GoTBot, a friendly Facebook chatbot with answers to all of your Game of Thrones questions.

We created GoTBot as a Facebook Messenger chatbot in solidarity with all the secondary characters you forgot about, plus all the titles and heirs that you never knew existed. It’s for those of you who realise that, in fact, you know nothing.

Start a conversation with GoTBot in the Facebook Messenger app and ask it a question about any Game of Thrones character. For example, “Who is Varys?” will result in a photo of Varys, his title and all sorts of other juicy information about the Master of Whisperers. The “Dead or Alive” feature will come in handy when you just can’t remember if that one forgotten Tully is dead yet.

But don’t underestimate GoTBot… It knows more than you expect. Just try asking about Daenerys and Jon Snow’s (possible? probable?) relationship. Everyone’s entitled to their Game of Thrones theories...

It all started from a simple “Dead or Alive” Game of Thrones question around the studio. If only there was someone who had all the answers. Wait a minute....

GoTBot is designed as a useful tool, but it quickly grew into an entertaining digital friend. Popular Google searches related to Game of Thrones shaped GoTBot so that he answers the most pressing questions, but is also learning every day through the magic of AI.

The A.I. of natural language processing of GoTBot is handled by the Wit.ai service. We begin by teaching Wit.ai example questions and, as we feed it information, it learns to understand the users intent. When the user asks a question, Wit.ai recognises the intent of what the user is searching for then our vast GoT database gets to work and answers the user in an intelligent and useful manner as possible, with a bit of humour thrown in to keep it interesting.

Discussing the launch, Catch’s Founder and Managing Director, Jonathan Smith said:

"With 1.2 billion monthly active users on Facebook Messenger, the potential audience for chatbots is huge. We knew we wanted to create a Facebook chatbot and wanted to get our clients excited about the future of AI and how it might benefit their business. What better way to do so than creating our very own chatbot? And who doesn’t like Game of Thrones?”

GoTBot's popularity is growing, he's already been featured on MashableThe VergeAdWeekCreativity and Esquire magazine.

To meet GoTBot - The Game of Thrones Chatbot, visit him on Facebook http://m.me/G0TB0T

20 Oct 2017

Econsultancy Top 100 Agency

We’re proud to announce that we feature in Econsultancy’s Top 100 Digital Agencies Report.

The Econsultancy Top 100 report is an independent overview of the most significant digital agency players in the UK. The report lists the top 100 Digital Marketing, Design and Build, Technical and Creative Agencies ranked based on their total UK fee income from digital marketing.

Quick stats at-a-glance;

  • 23rd in agencies a decade old

  • 53rd in independently owned agencies

  • 57th in "full service and marketing” agencies

  • 98th of all UK digital agencies on the list

Founder and Managing Director Jonathan Smith commented; "All credit to the team for our debut on the Top 100 list. We're significantly punching above our weight as an agency of around 30 people to be featured alongside big consultancies Accenture Interactive, SapientRazorfish and IBM, and large digital shops like DigitasLBi, AKQA and Zone.

We think of ourselves as small but perfectly formed, and Econsultancy bill the list as 'the definitive listing of the UK's largest digital agencies'. With Accenture Interactive in the top spot with £284,660,000 of UK fee income, it's little surprise Catch comes in at #98 overall!

With so much incredible work in the pipeline, multiple DADI nominations, and significant pitch wins recently with Worldpay and Watford FC, I’m looking forwards to the coming year with our fantastic team".

Start a conversation

0207 494 3554
or
newbiz@catchdigital.com